Cham Ethnic Culture Festival 2026: A symphony of heritage and the new allure of cultural tourism

From June 26 to 28, the South Central coastal region will become a cultural epicenter with the 6th Cham Ethnic Culture Festival. This national-scale event gathers nearly 1,000 artisans, performers, and athletes from seven provinces and cities across the country. Beyond serving as a bridge to strengthen solidarity and cultural exchange, the festival is positioned as a strategic lever to honor unique heritage values while strongly promoting tourism potential and attracting investments to the region.

Throughout the event days, visitors will be immersed in a multidimensional and vibrant cultural space. A prominent highlight is the massive 5,000-square-meter exhibition area, vividly recreating traditional ritual excerpts, exquisite handicrafts, and magnificent costume showcases. Alongside the grand opening and closing ceremonies broadcast live on national television, the festival also pulsates with life through folk sports competitions, the "Colors of Cham" art exhibition, and culinary booths brimming with authentic local flavors.

To ensure a flawless festival experience, meticulous preparations ranging from spatial design and stage scripts to security and food safety are being urgently finalized to the highest standards. In sync with this vibrant rhythm, Cam Ranh International Terminal (CRTC) has proactively deployed optimal operational plans to welcome the massive influx of tourists and artisan delegations. The modern infrastructure and synchronized amenities at the terminal will create a perfect stepping stone, unlocking a memorable journey to explore the brilliant heritage values of the Cham people.